[NEWS] Lexus LF-NX concept

Lexus reveals a small crossover concept. LF-NX.

The front design is very similar to current 2014 IS F-sport.

I am not going to talk more about this car.
But I would like to focus on "F-sport" package.
Lexus does a very good strategy to create "F-sport" package.
Since Lexus always give people impression of comfortable cars, it may lack "sporty" element.
Therefore, F-sport package gives the car an aggressive look, (or sporty look), firmer suspension and more drive mode (like sport, or sport+).

From last month sales report, Lexus also mentions near 45% buyers in Aug chose "F-sport" package.
I am curious that people chose F-sport is because of "F-sport" look or "F-sport" driving experience?